This is a third party review of New Direction IRA Trust Company. This due diligence report reviews over 100 different data points for New Direction IRA to provide you with a thorough due diligence report of the company to help you make a better decision. The public version provides only 20 of these data points. If you want to see the full version of this review, you can click the button below.
Information last updated on: 11/12/2025

Company certified on: 01/22/16
New Direction IRA Trust Company
Introduction
New Direction IRA (NDIRA) is a trusted provider of IRAs and HSAs. They enable account holders to take control of their tax advantaged funds by servicing a broad range of alternative asset opportunities that are ideally suited to each investor’s retirement goals and investment style. Investors, advisors, and asset providers choose NDIRA because of their depth of experience, detailed education offerings, and convenient account technology.
New Direction IRA Trust Company
Contact Information
Website: | |
|---|---|
Phone Number: | (877) 742-1270 |
Email: |
Offices:
Corporate Office: | 1070 W. Century Dr. Suite 101 Louisville, CO 80027 |
Business Hours: | 8:30 AM - 5:00 PM MST (Monday - Friday) |
New Direction IRA Trust Company
Company Details
Company Classification: | Administrator |
Date Established (under current name): | 2003 (former Entrust Group franchisee) |
Type of entity: | S-Corp |
Who provides custody for client assets: | Mainstar Trust |
Company is registered in: | Colorado |
Primary Line of Business: | Providing self-directed IRA administrative services to clients for alternative investments |
Other Lines of Business: | None |
Typical Client: | Retail |
Capable of working with Financial Advisory Firms | (Not Disclosed) |
Governmental Agency Oversight: | Office of the State Bank Commissioner of Kansas |
Company's Last Audit: | 2015 (by: Office of the State Bank Commissioner of Kansas) |
Summary of Assets Under Custody
Number of Active Clients: | 12,500+ |
Number of Active accounts: | 14,000+ |
Amount of assets company provides custody for: | $1.5 Billion |
Self-Directed IRA Industry Affiliations
Self-Directed IRA industry affiliations (outside of this company): | None |
Ownership of industry related websites: | www.irataxservices.com |
Industry related company affiliations: | IRA Tax Services |
Industry related non-profits: | None |
Industry related associations: | |
Industry related board of trustee positions: | None |
Industry related publications: | None |
New Direction IRA Trust Company
Fee Schedule
Account Setup Fee: | $50 ($25 for HSA) |
Account Termination Fee: | $100 |
Service Fee Classification: (flat, transaction-based, asset-based, hybrid) | Hybrid of asset-based and transaction-based (An account holder can change between the two annual fee schedules if it becomes more cost effective to do so.) |
Company Fee Schedule: | New Direction IRA Fee Schedule* (as of 1/1/16) |
* Use the New Direction IRA Fee Calculator (click button below) to calculate your estimated fees based on the company's published fee schedule. This is a useful tool when comparing different custodians based on your cost to use them. Please note, if you have never before used a self-directed IRA custodian or administrator to administer your account, the fees will be different than most broker dealers that provide transactional services for stocks, bonds, and mutual funds.
New Direction IRA Trust Company
Available Account Types
Type of Account: | Available at New Direction IRA Trust Company |
|---|---|
Traditional IRA | Yes |
Roth IRA | Yes |
SEP IRA (or SERSEP) | Yes |
SIMPLE IRA | Yes |
Individual 401(k) | Yes |
Defined Contribution Plan (Group plan e.g. 401k, 403b 457) | No |
Defined Benefit Plan (pension) | No |
ESOP (Employee Stock Ownership Plan) | No |
Health Savings Account (HSA) | Yes |
Education IRA (ESA) (Coverdell Education Savings Account) | Yes |
Non-Qualified Account (Individual) | No |
Non-Qualified Account (Joint Tenants) | No |
Trust Account | No |
Partnership / Limited Partnership | No |
UTMA / UGMA Custodial Account | No |
C-corp, S-corp, or LLC account | No |
Other: | N/A |
New Direction IRA Trust Company
List of Allowable Assets
Type of Asset | Allowed For Custody? |
|---|---|
Real Estate | Yes |
Private Placement (Reg A) | Yes |
Private Placement (Reg D) | Yes |
Private Placement (e.g. REIT, BDC, etc) | Yes |
Precious Metals | Yes |
Futures or Managed Futures | No |
Options or Hedges (non-publicly Traded) | Yes |
Bitcoin (or other virtual currency) | No |
FOREX | No |
Hedge Funds | Yes |
Limited Partnerships | Yes |
Single-member LLC (or Checkbook LLC) | Yes |
Multi-member LLC | Yes |
REITs | Yes |
Annuities (fixed or Variable) | Yes |
Viaticles or Life Settlements | No |
Insurance (other) | No |
Trust Deeds | Yes |
Tax Liens | Yes |
Private Lending (Unsecured Notes) | Yes |
Private Lending (Secured Notes) | Yes |
Private Company Stock | Yes |
Public Company Stock (or ETFs) | Yes |
Publicly Traded Options | Yes |
Church Bonds | Yes |
Mutual Funds or Closed-End Funds (CEF) | Yes |
Livestock, Horses, or similar animals | Yes |
Business Development Company (BDC) | Yes |
International Real Estate | Yes |
International Asset (other than real estate) | Yes |
Other | Debt financed Real Estate |
Does New Direction IRA Trust Company sub-custody certain assets at other firms: | (Not Disclosed) |
Does New Direction IRA Trust Company provide sub custody services to other firms: | (Not Disclosed) |
Asset Specialization: | None |
Most popular assets held: |
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New Direction IRA Trust Company
Operations
Client account title format: | New Direction IRA, Inc. FBO [Client Name], IRA or; New Direction IRA, Inc. FBO [Account #] |
Number of full-time employees: | 72 |
Process for setting up a new account:
New Direction IRA receives online (real online, not fillable pdf) or paper application. New Direction IRA provides free education about how SDIRAs work, then assigns a Client Representative (email and welcome call). The client representative will assist with transfer, rollover, contribution. Then the New Direction IRA will establish account's online portal and assist account holder in logging in.
Process for adding a new asset to client account:
New Direction IRA will provide account holder with Transaction Guide for that asset type. Offer phone and email educational support. Receive Buy Direction Letter - (some online, all paper) this is account holder's permission for us to send $ out of the IRA to purchase a specified asset. Asset documentation - Client Representative in conjunction with Asset Acquisition specialist work with account holder to assemble complete set of paperwork that establishes what the IRA/HSA owns. Account holder portal updated. Indicia of ownership properly vaulted.
Procedures in place to protect client information:
They do not share any account holder information without the account holder's permission. 2-way authentication on account holder portal.
Procedures for annual valuations:
Third party annual valuations are generated by the account holder for all assets that require them. For real estate, more informal valuations (such as a BPO, etc.) is good for a year in which there is no tax event. A formal appraisal is required in a year in which there is an in-kind distribution or in-kind Traditional to Roth Conversion.
Procedures for when an investment is suspected to be or is found to be fraudulent:
(Not Disclosed)
New Direction IRA Trust Company
Technology
Does company participate in DTC system: | No |
Details of DTC: | N/A |
Does company accept Fed Funds wires: | Yes |
Fed Funds wire details: | (Not Disclosed) |
Client account access: | Online Access via company website |
Accounting: | Industry best trust accounting software |
Account reporting: | (Not Disclosed) |
Trading investments: | (Not Disclosed) |
Safekeeping of client assets: | (Not Disclosed) |
Record keeping of client assets: | (Not Disclosed) |
Document storage: | (Not Disclosed) |
Compliance: | (Not Disclosed) |
Security and client information protection: | (Not Disclosed) |
New Direction IRA Trust Company
Management Team
- Bill Humphrey, Co-Founder and CEO
- Catherine Wynne, Co-Founder and President
- Jessica Loza, Chief Operating Officer
- Clay Malcolm, Chief Business Development Officer
Access Company Management Profiles
Glassdoor Ratings: (How company rates as an employer)
New Direction IRA Trust Company
Client Protection
Insurance coverage limits for client assets: | (Not Disclosed) |
Coverage for uninvested cash balances: | All cash deposits are held in FDIC insured accounts |
Errors & Omissions coverage (E&O): | (Not Disclosed) |
Additional or supplemental insurance coverage for client accounts: | (Not Disclosed) |
Have any owners or managing members of the company been charged with a felony, theft, or fraud: | No |
Has the company itself ever been investigated, charged, or convicted of a felony, fraud, theft, or industry related violation: | No |
New Direction IRA Trust Company
Customer Satisfaction
Better Business Bureau: (click to review BBB overview) | |
Accredited Business since: | 09/14/2004 |
BBB Rating: | A+ |
Yelp Ratings: (click to review yelp ratings) | |
Number of people on customer service team: | 12 |
Number of people on the "premier" or " institutional" customer service team: | 5 |
Number of people on the team that performs investment reviews for client assets: | (Not disclosed) |
Average turnaround time for a client's new investment (assuming all documents required have been send in by client): | (Not disclosed) |
Average turnaround time for setting up a new client account (assuming all documentation required has been sent in by client): | Up to 3 days |
Method of client account access: | Online access |
Is client education provided by company: | Yes (Website, live webinars, phone consultation, pre-recorded webinars, whitepapers, investment guides, blog) |
Is financial advice provided by company to client: | No |
New Direction IRA Trust Company
Self Direct Your Retirement Transparency Index
The Self Direct Your Retirement Transparency Index is a metric we have developed to indicate how transparent self-directed IRA custodians and administrators are about their company. We value transparency as an ideal trait from a company that is providing custody or administration of your retirement accounts. It shows that the company has nothing to hide about their activities. You should consider this when you are making your choice.
The Self Direct Your Retirement Transparency Index is split into two parts. The first part is whether they voluntarily provided this information to us or whether we had to find this data on our own. Companies that provided us with the data were given the "company certified seal". If they did not participate, the seal does not show up in their profile. The second part of the index is how transparent the companies were in providing us with this information. A higher transparency number indicates a more transparent company. A number above 80% is ideal. There may be legitimate reasons companies do not want to share certain information, but you should consider this when making your decision.
Below the seal, we have listed the last time the company provided us with information. As long as the company has the certified seal, the information should be considered up-to-date. We contact the company periodically to ensure the information is accurate. If the company chooses not to verify the information, then we remove the seal. Transparency is only one factor you should consider when choosing a self directed IRA custodian or administrator.
Willingness to provide information - Moderate
Company Certified Information
Information last updated on: 11/22/2016
New Direction IRA Trust Company
Compared to Peers
Visit the Self-Directed IRA custodian & administrator comparison page to see how New Direction IRA compares to its peers.
New Direction IRA Trust Company
Company Spotlight - Industry Trends
We asked New Direction IRA Trust Company to provide their individual insight into the following questions. This section is a bit more personal. The idea is that it will give you more insight into the company you are considering to provide custody of your investments.
What trends do you see in the self-directed IRA industry? | We perceive there to be an overall growth in awareness that IRAs and HSAs can invest in “alternative” and “hard” assets as well as growth in the amount of retirement account funds that are being invested in those assets. There is also a growing demand for more sophisticated account technology which creates investing convenience for the account holder. We have invested heavily in this area and, thus, are able to roll out new features that our competitors have yet to develop. |
What trends in asset types do you see at your firm? | At our firm, we have seen significant growth in precious metals accounts as well as investments offered by online platforms. We attribute both of these to our account technology innovations. Real Estate is now and has always been a consistent mainstay among our account holders. |
What is your firm's biggest concern about the self-directed IRA industry? | As with most established, highly competent businesses, there is a concern that publicity related to IRA investors having bad experiences with other less competent (or even downright duplicitous) businesses or asset providers will adversely affect the opportunity for individuals to use their private investment strategies within their tax advantaged accounts. |
Please list some additional concerns your firm has about the industry? | There is a general lack of understanding related to the roles of the IRS, the IRA provider, the asset provider(s), and the account holder. Self-directed IRAs that invest in alternative assets are a different paradigm for many individuals and, often, they have difficulty shifting their expectations to match the reality involved with this type of investing. |
Do you see any changes in regards to what investors want from custodians and administrators? | Yes, as mentioned above, IRA investors are looking for service that “looks” more like the service they experience from their bank (i.e. online, mobile, fast, etc.) |
What are your company's biggest challenges? | (Not Disclosed) |
What are the self-directed IRA industry's biggest challenges? | (Not Disclosed) |
What needs to be changed in the Self-Directed IRA industry? | (Not Disclosed) |
How could the Self-Directed IRA Industry improve? | (Not Disclosed) |
What is the biggest reason for the company's success? | Expertise and the desire to be good at what we do. We were founded by a CPA and real estate investor who were self-directed IRA investors themselves even before they started the company. Their deep knowledge of the industry permeates everything from our personal account holder services to our relentless pursuit of account conveniences created by new technology. |
Company's view of important of the following items (ranked in order of importance)
- Legitimacy - Prevention of fraudulent investments and schemes
- Transparency - Providing clients with transparent information.
- Coordination - Coordinating with other custodians, administrators, and professionals
- Visibility - Creating greater visibility about self-directed IRAs to investors
New Direction IRA Trust Company
Conclusion
New Direction IRA has provided us with a moderate amount of transparency. While it may be more than most of their peers, we do not think it is sufficient to make a reasonable assessment of the company. There are a number of questions you may have as an investor. You will want to know that the company you have chosen to administer your self-directed IRA is able to provide you the answers you need. While the company may be suitable for your investing needs, you should exercise caution unless they are willing to disclose all the information you need to make a reasonable decision.
If you find a company that is not willing to be transparent to you as a potential customer of their services, then you should reconsider them as a potential choice for your retirement funds. Ultimately, your personal retirement investing needs will determine whether New Direction IRA is a good fit for you. Transparency is only one metric which you should consider in your due diligence process. Please use our Self Directed IRA Custodian & Administrator Comparison Tool to help you make that determination.
One of the biggest areas of frustration we see from self-directed IRA investors is when they realize they have chosen the wrong self-directed IRA custodian or administrator. It takes time to set up an account and fund your investment. The last thing you want to do when you are trying to fund your investment is to think about changing to a different custodian. Choose your Self-Directed IRA custodian or administrator wisely. If you put the time in now to find the right company, you will save time, money, and aggravation later. Read our Choosing a Self-Directed IRA Custodian report for more information.
Next Steps... Once you have located your ideal Self-Directed IRA Custodian or Administrator, you will be on your way to self-directing your retirement. If you decide that this process seems too complex and you need assistance or financial advice, feel free to contact us. Our firm specializes in providing financial advice pertaining to alternative investments held in self-directed IRAs and 401ks. We are fiduciaries and provide unbiased financial advice to our clients. Contact us if you want to learn more about our wealth management services.
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